Archive for the ‘d.o.a (death of auto-tune)’ Category

Jay-Z: D.O.A. (Death Of Auto-Tune)

July 3, 2009

Label: Rockefeller
Rating: 3 Guns

Buy On:
Jay-Z - D.O.A. (Death of Auto-Tune) - Single - D.O.A. (Death of Auto-Tune)

Written By: White Chicks On Rap

Jay-Z has declared that Auto-Tune is dead.

For those who don’t know what Auto-Tune is, it a program that corrects pitch or any other mistakes on a song. It can also be used to change one’s voice to sound like a robot or add sound effects. An example of Auto-Tune in action would be Kayne West’s 808 & Heartbreaks. It’s an album completely done with Auto-Tune.

Funny enough, Kayne who loves Auto-Tune, co-produces this track and other tracks on Jay-Z’s upcoming The Blueprint 3. This track and the whole album will not have any Auto-Tune.

Jay-Z was inspired to write the track after he noticed that Auto-Tune was being used everywhere (including fast food commercials). He felt that artists are using the technology as a crutch instead of being innovative and creative.

Jay-Z states that this track is not for the radio or to be a hit, but something real. The track is aggressive and boastful (it’s Jay-Z, so he can brag that he is the only rapper to re-write history without a pen). Jay-Z also challenges others making depressive and shit music, by having them pull down their skirt and grow a set.

The Blueprint 3 is slated to drop later this year and even though Jay-Z says that this track ain’t for iTunes- download it anyways.