Archive for the ‘concrete + cashmere’ Category

Alizé Announces National Bus Tour "Alizé Academy"

October 8, 2009

9 week national promotional tour hits 48 markets across 13 states featuring live music, casting calls for Season 2 of the hit online reality show Concrete + Cashmere and features highly buzzed MC Izza Kizza as host

Alizé, a premium liqueur imported from France, is pleased to announce the launch of their national bus tour, Alizé Academy. Trailblazing original entertainment for Alizé, the tour fuses exclusive access to a must see live performance from critically acclaimed MC Izza Kizza, casting for the online reality show Concrete + Cashmere, VIP swag & signature Alizé Sno Cones on a huge 40-foot party bus. Stopping at 48 markets across 13 states (full routing below), each city will live the Alizé lifestyle to the fullest for one night.

Reflecting the uniqueness and diversity of tastemaker’s cosmopolitan lifestyle, the Alizé Academy will serve as a natural union of music, fashion & contemporary culture. Consumers will experience the Alizé lifestyle first hand by offering access to an Alizé lounge, the opportunity to sample exotic cocktails & mouth-watering Alizé Sno Cones and entry into the hottest nightlife scenes their respective city has to offer. For 3 months, the Alizé Academy will satisfy the high-demand requests of these trendsetters.

“With the launch of the Alizé Academy tour, Alizé continues to push the envelope with creative content development, while sticking to grass root components that touch consumers,” says Alizé Brand Manager, Cheryl Talley. “Alizé strives to keep its consumers enjoying life as its meant to be; organically, passionately & creatively. We can only do that by setting an example, and the Alizé Academy tour does just that.”

Keeping the excitement at top speed, highly buzzed Decon Records’ own Izza Kizza will serve as master of ceremonies for the Alizé Academy tour. Rolling Stone Magazine named him Top 10 CMJ Bands to perform and SPIN Magazine calls his sound “a cozy vibe of an old-school Saturday afternoon jam with a visionary spaciness…” amongst being heralded by URB, Paste & Fader Magazine. After working with high energy acts like Grammy Award winning singer/MC Missy Elliot, Colin Munroe & 88-Keys for his acclaimed Wizard of Iz Mixtape, his debut album Saturday Morning releases early 2010.

After overwhelming response to Season 1 of the web-based reality show Concrete + Cashmere, Alizé is gearing up for Season 2 hosting castings along the road at each Academy stop. Season 2 will be all about music and is in search of music lovers, dancers, DJs, songwriters, producers, musicians…anyone with a passion for music. The first season of Concrete + Cashmere follows 8 fashion upstarts as they try to establish themselves in the competitive fashion industry. The contestants have made the ultimate pilgrimage to the Mecca of Fashion, New York City, to live under one roof as roommates and competitors, each striving to win the ultimate $10,000 Grand Prize and Career Polishing Pack. Contestants are joined by a cast of guest judges including Christian Siriano (Bravo’s “Project Runway”), Erin Lucas (MTV’s “The City”), Angel Chang (Bravo’s “Fashion Show”), Dee & Ricky (Fashion Designers), DJ Rashida ( MTV’s “America’s Best Dance Crew”) and Anjulie (Music Artist) amongst others.

Alizé Academy is the next step in lifestyle programming and cultural entertainment brought to consumers by Alizé, and once again reminds us that Life Is More Colorful When You Mix It Up!

Tour Dates:

9/17 Boulder, CO
9/18 Fort Collins, CO
9/22 Macomb, IL
9/23 Peoria, IL
9/24 Normal, IL
9/25 Urbana, IL
9/27 East Lansing, MI
9/28 Detroit, MI
9/29 Detroit, MI
9/30 Ann Arbor, MI
10/2 Buffalo, NY
10/3 Syracuse, NY
10/4 Ithaca, NY
10/5 Albany, NY
10/6 Amherst, MA
10/8 Montclair, NJ
10/9 New Brunswick, NJ
10/10 Baltimore, MD
10/11 Philadelphia, PA
10/12 Philadelphia, PA
10/14 Camden, NJ
10/15 Newark, DE
10/16 Dover, DE
10/17 Norfolk, VA
10/18 Fairfax, VA
10/19 Hampton, VA
10/21 Chapel Hill, NC
10/22 Greensboro, NC
10/23 Washington D.C.
10/24 Washington D.C.
10/26 Columbia, SC
10/28 Gainesville, FL
10/29 Tallahassee, FL
10/31 Baton Rouge, LA
11/1 Grambling, LA
11/3 Dallas, TX
11/4 Houston, TX
11/7 San Diego, CA
11/8 Los Angeles, CA
11/10 Santa Barbara, CA
11/11 Santa Barbara, CA
11/12 San Luis Obispo, CA
11/13 San Luis Obispo, CA
11/14 Fresno, CA
11/15 Santa Cruz, CA
11/17 Sacramento, CA
11/18 Sacramento, CA
11/19 Chico, CA