If Avery is to confirm authentic and Storm is a disturbance of the atmosphere, what better way to describe the newest arrival in music? Avery Storm proves to be the next fire-starter in Hip Hop/R&B and if his timeless and sultry voice does not convince you, his charisma and charm is sure to have you checking the forecast.
Born into a working-class Italian American family, Avery was raised in a small town in New Jersey minutes away from New York City. Influenced by his folk singer father’s musical talent and aware of his gift at an early age, he began creating songs that emulated his love for music. He sought refuge from the familiar issues of adolescence and early adult hood in his craft, singly daily, writing lyrics and consistently playing piano, drums, and guitar. Upon completing high school, Avery left his NJ home and relocated to New York City in search of his dreams. Respected by his peers and a staple in New York’s underground talent sector, he became a favored guest in many of the downtown open mic venues including Groove, Village Underground, and Café Waah. Avery’s efforts as a writer were also acknowledged with an ASCAP nomination for the Writer’s Workshop Award.
Paying his dues on the competitive circuit paid off, as Avery went from being a young artist who lived for the song to a strong and talented musician, able to pick up an instrument and entertain with unadulterated raw energy, nothing fake or manufactured. Newly confidant in his live performances, in the summer of 2001, Avery joined a local production company and through their collaborative efforts, scored a record deal with Timbaland’s Beat Club/Interscope Records. Jimmy Iovine, chairman and CEO of Interscope Records, best known for developing multi-platinum stars such as Eminem, No Doubt and Tupac, referred to him as the new age James Dean. Unfortunately, due to creative differences, an album was never released and both artist and production/record companies parted ways.
Forced to start from the ground up and determined to let nothing stand in his way, Avery hit the underground circuit with unfaltering force. With the money generated from working in a neighborhood deli, he created promotional cds of his music, then took to the streets of NYC and handed them to everyone who crossed his path. Avery’s relentless dedication paid off when a promo disc landed in the hands of a talent scout for Derrty Entertainment, Nelly’s record label with Universal Music. After numerous meetings and a 13-city tour, he went on to become the first R&B artist signed to Derrty/Universal Records.
Avery, who’s grown his buzz through catchy hooks & distinct vocals(which are interestingly stacked on purpose to give depth/emotion in every word), has co-wrote & produced several hit records including, “In My Life” & “ Tired” from Nelly’s Suit Album, “ Nasty Girl” w/ Notorious B.I.G, Nelly, P.Diddy & Jagged Edge from Biggie Duets LP. Most recently, he’s been noted for his infectious hook “Here I Am” alongside Rick Ross off Gold certified album Trilla and “Rich off Cocaine” off Ross’s latest “Deeper Than Rap” album as well as Jadakiss’ “I Tried”. ” Avery’s also worked with several award-winning producers including Pharrell, Cool & Dre, Babyface, Bryan Michael Cox, The Runners and Jermaine Dupri.
Focusing squarely ahead on his solo debut, Avery’s upcoming album is a mixed pot of love, fear, hate & frustration that run the gamut of daily life under the aptly titled “Shotgun Love” moniker. What started as an interlude stemming from bits and pieces of previous songs Avery wrote, “Shotgun Love” progressed into a felt connection to Avery’s journey to present day. This tapped him into a common trepidation we all encounter in love, from annoyances with lovers to frustrations with personal passions & obstacles. “Shotgun Love” has come to define itself under the umbrella of love at its wits end. The moment you lose control of your emotions and allow it to run its course, for good or bad, Shotgun Love has come to life. With this Avery has been able to create a sound that is all his own and the realness of his music is so evident it’s almost tangible. It’s as if he’s holding your hand and walking you through his life.
Ask Avery about his music and he replies, “Sometimes I feel like I’m straight out of left field and wonder, is anybody gonna get this? My harmonies are big, dramatic and exaggerated at times which makes people wonder who the hell is singin background, but it’s all me. My music is like me turning myself inside out and lettin’ everybody see in, so I want people to really feel what I’m sayin’. I want them to be able to say, damn… I feel you.’ cuz I talk about real shit, things we all go through on one scale or another. I put my life on a plate for the world to taste. Somethin’ on the menu for everyone, I think…You tell me.”
Check Out Avery Storm Online – Myspace – YouTube